The British Poultry Council has commented as follows on on the content of Chickens, Hugh and Tesco too ahead of its transmission on Channel 4 on Monday 26 January:
We and our members have worked with Hugh Fearnley Whittingstall and his TV company during the last two years and it has been interesting to see his level of familiarity and understanding develop to the extent that he has moved away from advocating only organic and free-range farming to supporting Freedom Food indoor chicken production.
In the year preceding this 'round up' programme, we have seen spikes in demand for free-range and growth in the differentiation of indoor systems. As predicted, these changes came back into the gradually increasing trend we were seeing before the 'Chicken Out' campaign. We would expect to see this trend continue into 2009 in some of these categories.
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