In 1988 the wife of seaman Jerly Peyra started an egg production business in their hometown of Baao, Camarines Sur, using his dollar remittances as starting capital for the J. Peyra Poultry Farm.
Josie ran the business with Jerly, even though he was overseas. Their initial investment covered 100 ready-to-lay-birds, nipa housing, and two helpers.
Josie initially had a hard time, lacking basic knowledge in poultry production. But she observed in nearby poultries, attended seminars, and obtained tips from her veterinarian friends.
In 1992, Jerly came home and managed the business, which was doing well. He invested all his savings in the business so that they could go full blast in their operation, even though it had problems like stiff competition, financial constraints and poultry diseases.
The couple prioritized research and development, upgraded their facilities and improved their working area, production methods and productivity. Today, after 20 years of operations, the J. Peyra Poultry Farm is considered a leader in the industry. The business now has more than 200,000 birds and 44 poultry houses, two warehouses, a feed mill, an office building, and a sales office with egg graders and classifiers.
Their market also expanded, from vendors, stall-owners and bakeries in Bicol, to Manila and about 50 percent of the Visayas market.
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